#DOES WHOLE FOODS SELL BLUEPRINT CLEANSE SKIN#
#DOES WHOLE FOODS SELL BLUEPRINT CLEANSE SERIES#

“It’s soda without the bubbles.” While fruit on its own contains fiber to slow the absorption of sugar into the bloodstream, fiberless juices can cause blood sugar spikes. Frank Lipman, whose own probiotic-heavy, juice-free cleanse is popular with celebrities. “A lot of juice cleanses are loaded with sugar because there’s too much fruit in the juices - it’s extremely unhealthy,” says Be Well founder Dr. BluePrint started selling juices in 2007. And as quality slipped, many cleansers realized that drinking only juice for several days isn’t actually that healthy. Fruit-laden blends meant to appeal to a broader audience began to saturate the market, while new pressure pasteurization techniques also allowed companies to extend their drinks’ shelf lives - past the point of good taste. “There a lot of money to be made, and there are a lot of people who realized that,” says Sakoutis. “, I’m going to drink juice, I’m going to pay someone way too much money and I’m going to lose 20 pounds! And all these mysterious toxins are going to leave my body, and I’m going to be purified!”īut as cleanses became more popular, some brands began cutting corners and the magic began to wear off. “At the beginning, this was nirvana,” says Joshua Rosenthal, founder of the NYC-based Institute for Integrative Nutrition. Organic Avenue, then a raw foods store, started packaging its own cleanses soon after, followed by Salma Hayek’s Cooler Cleanse in 2008, in partnership with Juice Generation’s Eric Helms. Their first fans, mostly moms from Connecticut, would either visit the kitchen to pick up their hand-packed cleanses or order a bike delivery from founder Zoe Sakoutis, who left the company in 2014. In 2007, BluePrint began selling six-packs of vegetable and fruit juices meant for three-day fasts out of a tiny Tribeca kitchen. The ultra-crunchy have been juicing for decades, but liquid cleanses entered the mainstream in 2006 when Beyoncé used the Master Cleanse to drop 20 pounds for her performance in “Dreamgirls.” The not-so-crunchy took note, mixing up their own pitchers of lemon juice, cayenne, maple syrup and water. Beyoncé used a cleanse to drop weight before filming “Dreamgirls.” DreamWorks/Everett Collection “I don’t hear about juice cleanses at all anymore,” she says. “It didn’t feel good, and I haven’t touched a green juice since.” She quit doing cleanses for a while, then tried one again last year. “I had a lot of energy, but now that I know more about nutrition, I think it was mostly the sugars that were doing that to me.” “I felt super empowered, and I felt lighter,” she says.

#DOES WHOLE FOODS SELL BLUEPRINT CLEANSE SKIN#

“Everyone was like, your skin will glow!” She hoped that swilling the vegetable juices would help her break free from her snacking habits and drop some of the weight she was gaining at her stressful job. “It was the trendy thing to do,” she says. “It was very much a psychological thing for me - it was kind of like a form of self-control.”Īt the time, Kim thought she was being healthy. “I think I was hazing myself into becoming a New Yorker,” she says.

#DOES WHOLE FOODS SELL BLUEPRINT CLEANSE SERIES#

When Sorah Kim moved from Texas to New York in 2011, the then-22-year-old started in on a series of juice cleanses. New York’s favorite health trend has quietly evaporated, in favor of nourishing hot drinks and meals that require chewing. Juice Press now offers cleanses made up of whole foods and has a variety of fat-filled coconut milk drinks. Organic Avenue, which sold glass jars of juice to moneyed moms, closed in 2015, reopened and closed again last year. Six years later, cleansing seems outdated and even dangerous. ‘I had a lot of energy, but now that I know more about nutrition, I think it was mostly the sugars that were doing that to me.’ Celebs such as Blake Lively and Gwyneth Paltrow were spotted toting a green bottle around the city, and there seemed to be a juice bar on every block. New Yorkers dutifully gagged down pressed spinach and celery, skipping meals in favor of a plastic bottle of green liquid.

Subsisting on a half-dozen juices per day was believed to help shed weight, cure cravings, clear up skin, nix bloating, improve sleep and more. BluePrint had just been acquired by Hain Celestial, Juice Press was expanding like mad and California’s Suja Juice was democratizing the pricey trend by popping up in grocery stores. In 2012, you’d have been hard-pressed to find a celebrity, fashionista or health nut without a cold-pressed juice in hand.

Does whole foods sell blueprint cleanse